Peek a brew coffee10/7/2023 Competitors that have not followed suit have complained about the trend, and have also seen a drop in business. The first round of international press attention to the trend occurred in early 2007. The concept of "bikini baristas" spread quickly, featuring attractive young women dressed in attire such as bikinis, lingerie, stockings, and heels. Sales took off, and other scantily-clad theme days soon followed. A few months after opening, as summer heat invaded the small 70-square-foot (6.5 m 2) shop, owner Lori Bowden adopted employee suggestions that they start a "Bikini Wednesday" promotion. Next, in 2003, "Cowgirls Espresso" opened its first location in Tukwila, Washington. The "Natte Latte" chain's first location was opened in November 1999 by Mary Keller, and its employees began sporting pink leather hotpants in 2001. ![]() The exact inventor of the "bikini barista" concept is debated. Sexpresso drive-through stands and coffee outlets are numerous in the greater Seattle area, so much so that coffee stands that have fully clothed employees often advertise themselves as "family friendly". ĭevelopment of concept The Sweet Spot Cafe in Shoreline, Washington "Espresso Gone Crazy" is an example of the branding used by bikini barista stands ![]() Similar phenomena have appeared in countries such as Chile and Japan since at least the 1980s. In the United States, this marketing technique (sometimes referred to as sexpresso or bareista ) originated in the Seattle, Washington area in the early 2000s. ![]() A bikini barista is a woman who works as a barista, preparing and serving coffee beverages, while dressed in scanty attire such as a bikini, lingerie or a crop top combined with bikini bottoms or hotpants.
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